I've done it five times: a comedy page, a gaming channel, a business channel, a campus podcast and a charity fight night. Aliseum is the studio I built to do it for brands: strategy, filming, editing and running your YouTube.
I didn't learn content in a classroom. I learned it by growing my own pages, then running bigger projects, then running channels for brands. Here's the run, in order.
It started with comedy sketches shot on my phone. I wrote, filmed and edited every one, then posted hundreds of them. That's how I learned the most important rule in content: if the first two seconds don't land, nothing after them matters.
Next I took those instincts to long-form. Arkadia was a Minecraft channel built around one simple, clickable idea per video. It grew to nearly 40K subscribers, and one video passed six million views. That's where I learned packaging: titles, thumbnails and retention editing.
Then I put myself on camera and documented my own journey to financial freedom: cold emails, rejections, and helping e-commerce brands scale. Making honest talking-head content taught me how to tell a business story people stay for.
At U of T I founded TechFounders, a podcast that brings the university's entrepreneurs to the front stage. I set up a multi-camera studio, booked founders and executives, hired a team, and turned every episode into full-length video and clips.
Then I took it live. Charity Boxing UofT put students in the ring to support Doctors Without Borders' aid to Sudan and Palestine. I ran the promo campaign, the fighter content and the night itself: five bouts at Red Owl Boxing, a packed crowd, and a YouTube livestream.
I graduated with an Honours BSc in Computer Science, with minors in Film and Psychology, and five audiences built from scratch. Now I combine a technical understanding of system design with consumer psychology and media to get ahead. That's what Aliseum brings to your channel.
YouTube channel management · Strategy, scripting, editing
A wholesale marketplace with 30K+ vetted factory partners. I run their YouTube end to end, turning buying know-how into videos that shop owners actually search for.
YouTube & Shorts · Packaging, editing, growth
Fitness meets entertainment: challenges and crossovers with creators like Mike Thurston and MattDoesFitness. I run their YouTube and Shorts, from packaging to the final cut.
Hand me the channel, or just the part you're stuck on. Either way you get the same instincts that built every page above.
Strategy, ideas, titles and thumbnails, uploads and analytics. Your channel, run week to week.
TikTok, Reels and Shorts built around a two-second hook, cut from your long-form or shot fresh.
Multi-camera set-up, recording, full episodes and a steady stream of clips.
Promo campaigns, on-the-night coverage and livestreams that keep people watching.
Tell me about your brand, your channel and where you want it to go.
collabs@aliseumfilms.com Start a project